August 9, 20213 Minutes

We are pleased to announce the new London brand「AitorThroup’s TheDSA」since COTTWEILER. The reason why the blog was delayed is that I’m one of the designers I admire so much that I’m afraid, and I’m sorry to write on a blog that says “Yuti”, and above all, I firmly convey his achievements so far. I was afraid that I would be able to do it.

But write. I think I have a responsibility to write and tell as many people as possible. Because he’s definitely a man in the history of menswear.

Aitor Throup Portrait 2020 NIGHTHAWKS

Designer, artist & creative director Aitor Throup was born in Buenos Aires, Argentina in 1980. After that, he moved from Spain to Burnley, England when he was a teenager. There is always football beside him and he is greatly influenced by it. He graduated from London’s prestigious Royal Collage of Art in 2006.

After graduating, he established the design studio「A.T.Studio」that he presided over. He released his first collection “The Funeral of New Orleans (Part One)”. After that, he announced a two-season collaboration with STONE ISLAND under the titles of “Modular Anatomy” and “Articulated Anatomy”.

aitor throup stone island jacket NIGHTHAWKS

(“Modular Anoatomy” via HYPEBEAST)


(“Articulated Anatomy” via Aitor Throup Tumblr)

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That same year, his illustrations graced the cover of Dazed & Confused Japan.

After that, he will continue to work energetically, such as designing home away uniforms for Umbro’s creative consultant and England national team for World Cup soccer, installation at Dover Street Market, and collaboration with C.P. Company.


Other than that, he announced his own project line “New Object Research” at London Fashion Week, and a while ago he got a lot of attention as a creative director of G-Star Raw, even if he didn’t know much about him. You may have heard somewhere that you are a fashion pursuit.

AitorThroupNewObjectResearch004 NIGHTHAWKS

I’ve written his career so far, but when I look at it again, it’s so amazing that I got goosebumps. To be honest, it’s not enough to write (supporting the creative side of British rock band Kasabian … versatile and genius).

If you are interested in him even a little in my poor introduction, please check it out. The more you know, the less you can see the bottom of his talent, and seeing his creations at the same time is nothing more than joy.

From here, the introduction of The DSA will be too long, so I will divide it into two parts.